Are price disclosures in prescription drug ads useful? Maybe not.
In efforts to curb rising prescription drug prices, federal regulators have put forth proposals requiring “list prices” to be included in TV commercials for pharmaceuticals. But could price disclosure in drug ads make any difference? New research from Temple University suggests it might not.
In a newly published collaborative study by researchers at the College of Public Health and the Klein College of Media and Communication, most people watching ads with price information included didn’t notice that the price information was there. Certain factors specific to prescrip...