COVID vaccine success is about winning the undecideds
With the new rollout of the SARS-CoV-2 vaccines, we have reached a turning point in the COVID-19 pandemic, but we face another obstacle: vaccine hesitation. Recent surveys of the American public have indicated that only about two-thirds of Americans say they will be vaccinated. This is below the estimated 80 percent of the public we would need vaccinated to create enough herd immunity to protect us from infection. This hesitancy has become a new epidemic, fueled by inconsistent messaging, disinformation campaigns, conspiracy theories and mistrust of institutions charged with dev...